Fancorps is always ready and willing to help out other Dallas-based businesses and events. Closing out 2012, we are thrilled to be the preferred Brand Advocacy platform chosen to promote Lights All Night.
Lights All Night is a three-day dance party and celebration of the dance/electronic genre. With VIP packages, the world's hottest DJ's, 3 stages, and incredible live performers- this year's event is one you won't want to miss. You may view their teaser trailer below.
Lights All Night has seen a surge of activity both socially and in the physical space regarding their 2012 event. Much to our delight, they attribute this success to the use of the Fancorps Platform and their dedicated supporters. The Lights All Night Fancorps Community is one of our shorter campaigns in recent history, but the impact on the dallas Social EDM scene has been tremendous.
When asked what has been the strongest factor in this year's boost to the event's social visibility, LAN Community Manager Amanda Smith had the following to say:
"The success of the Lights All Night Fancorps Community can be directly correlated to the variation in daily Orders. We also set out to create a "family" environment for the members of our LAN Fancorps community. As a result, we were able to develop passionate promoters who are motivated by the Rewards that they work towards. The LAN Fancorps Rewards are items that are highly desirable. For example, Backstage Passes to the the main event, Lights All Night."
In comparison with other campaigns of a similar nature, we've identified several reasons why this project has achieved so much in such a brief amount of time.
- New Orders sent daily as well as long-standing repeatable missions
- Tasks incorporated several unique social networks beyond simply Facebook and Twitter
- Active and responsive communication with members
- Exciting and varied Rewards
- Focus on Community Service in addition to digital event promotion
- Special unique contests
- Strong, frequent recruitment and presence on the brand's social properties
Overall, it has been amazing to watch the LAN Fancorps Community join together in supporting their favorite annual event, made even more impressive because it's right in our backyard.
Hats off to the folks at Lights All Night, we can't wait to help you take things even further in 2013.
You can connect with the event and its attendess on Facebook, Twitter, and YouTube.
